Noah Buscher

Soukie Modern

Publish date
RolesDesign, E-commerce development

Soukie Modern approached me in mid-2022 regarding their need to modernize their existing online shop, as they were looking to start leveraging e-commerce to show potential buyers their expansive collection of vintage and contemporary Moroccan rugs.

After some time getting to know the company and the founder, Taib Lotfi, I set out to design a website as expressive and beautiful as their offerings.

Soukie Modern shop page

Given the large format and level of detail of the rugs, having large product images front-and-center was definitely at top of mind throughout the design process. We wanted potential buyers to see each rug in as much detail as possible.

Soukie Modern product page Soukie Modern workshops page Soukie Modern footer

To develop the website, I settled on using Next.js Commerce, an amazing solution that offers a fantastic starting point for e-commerce sites. Given that Soukie had their products on Shopify, it was just a matter of configuring the shopify package to fit the needs of a retailer with hundreds of product offerings and building a gorgeous web interface around that.